Ali Ashraf
Founder & Director
A device isn’t finished when it powers on. It’s finished when it keeps working in the field, and you can tell someone cared about every detail inside it.View Ali’s profile →
Hardware & software engineering
We design and build connected devices, security systems and the software that runs them. Circuit boards, firmware, 3D-printed enclosures, apps and automation, all made by one in-house team.
Most products need an electronics engineer, a firmware developer, a fabrication shop and an app team. That usually means four vendors, four timelines and nobody owning the result. At Pazhong, one team designs, builds and supports the whole thing.
/ 01 — Portfolio
Devices on the bench, boards in the field and software in production. Open any project for the full story.
Browse project descriptions and photos →
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/ 02 — What we build
Hire us for one piece or for the entire product. Either way, the people designing your circuit work alongside the people writing your app.
We build sensors, controllers and gateways that send live data to a dashboard or your phone, raise alerts when something goes wrong and take firmware updates over the air, with no site visit needed.
Built for: factories · farms · warehouses · homes · utilities
The code inside the device matters most. We write lean, well-tested firmware for microcontrollers and single-board computers, built to survive power cuts, bad networks and long stretches without anyone touching it.
Platforms: ESP32 · Arduino · Raspberry Pi
We plan, build and install security systems for homes, offices and industrial sites. Off-the-shelf parts are combined with custom hardware where it makes sense, and the whole system is tied into one app so you can see and control everything remotely.
Built for: homes · offices · factories · schools · retail
When nothing on the market does what you need, we build it. We work out the requirements, design the circuit board, print the enclosure in our own studio, then assemble and test the device and hand over full documentation.
From one-off builds to small production runs
Mobile apps that control your devices, dashboards that make sense of their data, and the business software around them. Fast, clean and built to grow with you.
Stack: React · Flutter · Django · Node.js · WordPress
We connect the tools you already use, automate the tasks your team repeats every day and build bots that answer, collect and report around the clock, freeing people for work that actually needs them.
Python · Selenium · REST · webhooks
/ 03 — How we work
A clear path with something real in your hands at every stage, so you're never waiting months to find out whether it works.
We learn the problem, the site and the budget. You get a clear scope and an honest quote, not a vague estimate.
Schematics, PCB layout, enclosure CAD and app screens are designed together, so everything fits the first time.
Boards are assembled and housings printed in-house, so you can hold a working prototype early.
Firmware, cloud and app are developed in parallel and tested against the real hardware, not a simulator.
We deploy on site and train your team, and we make sure it works in the field as well as on the bench.
Over-the-air updates, maintenance and new features as your needs grow. We stay after launch.
Printonio is our 3D printing studio in Lahore. Every housing, bracket and prototype part we ship is printed there. A design change becomes a physical part in hours, and we check the fit before your device leaves the bench.
/ 04 — Founded by
Pazhong has been run hands-on by the people who started it in 2021. You won’t be handed to an account manager. You work directly with the founders, from the first call to the last update.
Founder & Director
A device isn’t finished when it powers on. It’s finished when it keeps working in the field, and you can tell someone cared about every detail inside it.View Ali’s profile →
CEO & Founder
I don’t believe in marketing. I believe in the next promise kept, and the one after that. Eventually the work itself becomes the marketing.View Waleed’s profile →
Trusted by clients in 32 countries








/ 05 — Client words
/ 06 — Toolbox
Yes. Plenty of clients hire us for a single piece, such as firmware for their own hardware or an app for an existing device. When we build the whole product, you get one team that owns every layer.
It’s the best place to start. We’ll work through what the product needs to do and where it will be used, then turn that into a clear scope and quote before any money is spent on building.
We do. We’ve delivered for clients in 32 countries, including the US, UK, Canada and Zambia. We work over email and video calls in your time zone.
Often, yes. Many machines, meters and alarm panels can be retrofitted with a small controller that sends their data to a dashboard and lets you control them remotely.
We don’t disappear. We offer maintenance, over-the-air firmware updates, bug fixes and new features as your needs change.
/ 08 — Start a project
Tell us what you want to make. Rough sketches and half-formed ideas are welcome, because working them out is part of the job. We usually reply within a few hours.
Visit us
Shop 7C, Block C, Pak-Arab Housing Scheme, Lahore